Mastercard is among the organisations which have been working with the World Federation of Advertisers to come up with a charter, one element of which is to do a better job of measurement. To make this happen, a cross media measurement team was put together in March 2019, which I’m part of.

2021-04-04 · Last week, a world first was achieved by the Dutch media industry when it was announced that the first true cross-media audience measurement solution for the Netherlands would be rolled out.

I rate it as a great success by the WFA to develop a technical proposal that has the potential to be adopted around the globe and enrich independent local measurement eco-systems,” said Norman Wagner, Head of Group Media, Deutsche Telekom. Our Cross Media Audience Measurement data gives you a true understanding of how individual types of media and channels perform. It shows how people are accessing content, whether on live TV, catch-up and online video streaming services. And it shows what content they are viewing.

The advertiser needs outlined in the framework are: Full lifecycle measurement including media planning, reporting and optimisation As advertisers increasingly focus on integrated cross-media campaigns, the demand for databases which combine television audience measurement and online audience measurement is increasing. We are meeting that need with the combined data in this solution which can be accessed and analysed through our Instar Analytics platform. Cross Media Measurement is a critical component that allows us to have real transparency of media performance, assessing unduplicated reach and impact across publishers, platforms and screens in a privacy-safe way. Cross-media measurement covers video or text content, whether accessed on a browser, app, smart phone, tablet, computer or over the top device or TV set. This hybrid system is already live in the Netherlands where a complete picture of audience viewing is being delivered. Jeroen Verspeek kicked off by introducing the BBC’s Cross Media Measurement study, a large nationally representative study across the BBC and all it’s services.

GfK Cross Media Measurement Understanding consumer behavior across media and devices Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print; radio broadcasts could only be heard on a radio set.

2020-09-17 2021-04-08 The need for cross-media measurement is the standout recommendation from the upcoming IAB Future of Measurement report, due out later this month. But getting there will require cooperation and starting small. The IAB has been undertaking a Future of Measurement project with media owners, tech providers, agencies and advertisers. As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to reveal its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement.

10 Dec 2020 Consultancy giant Nielsen plans to update the way it measures TV ratings to better mirror audiences, who are consuming live and on-demand

2020-08-05 2021-04-04 One measurement initiative which illustrates this point, and which has attracted attention from all parts of the industry during the past year, is the ongoing work by the World Federation of Advertisers (WFA) on a cross-media measurement framework. 2019-09-06 2020-09-18 2021-03-31 Whereas every single cross-measurement system globally have been developed by organisations and companies with vested interests in either the advocacy for specific media or planning tools to ease media buying, the Request for Proposal in the Netherlands is the first for a tender for independent cross-media coverage research supported by the entire country’s cross platform media-owners “Cross-media measurement is a global topic that needs to be answered locally, as every region has different starting positions and demands.” Agencies and Brands Although brands, media agencies, and media owners are the driving forces behind this initiative, cross-media measurement also promises to grow digital brand advertising – a core element of creative agencies’ work. “Cross-media measurement is a global topic that needs to be answered locally, as every region has different starting positions and demands. I rate it as a great success by the WFA to develop a technical proposal that has the potential to be adopted around the globe and enrich independent local measurement eco-systems,” said Norman Wagner, Head of Group Media, Deutsche Telekom. “Cross-media measurement is a global topic that needs to be answered locally, as every region has different starting positions and demands. I rate it as a great success by the WFA to develop a technical proposal that has the potential to be adopted around the globe and enrich independent local measurement eco-systems,” said Norman Wagner, Head of Group Media, Deutsche Telekom. Mastercard is among the organisations which have been working with the World Federation of Advertisers to come up with a charter, one element of which is to do a better job of measurement.

The GfK Cross Media Measurement platform captures and quantifies cross-media consumer behavior, across all devices, helping you to: Successfully implement advertising and media-buying strategies Understand cross-media behavior and evaluate revenues Integrate this data with other sources and systems As the builder of the industry’s first Cross-Platform Measurement device-based solution, “VideoAmp has the same vision as the WFA.” J&J stated that, “Video Amp is evolving into a bespoke software and data solutions company and see its offerings as part of other XMM solutions”. It outlines advertisers’ cross-media measurement needs – described as the ‘North Star’ – as well as industry requirements that advertisers believe any measurement solution should be bound by. The advertiser needs outlined in the framework are: Full lifecycle measurement including media planning, reporting and optimisation As advertisers increasingly focus on integrated cross-media campaigns, the demand for databases which combine television audience measurement and online audience measurement is increasing. We are meeting that need with the combined data in this solution which can be accessed and analysed through our Instar Analytics platform. Cross Media Measurement is a critical component that allows us to have real transparency of media performance, assessing unduplicated reach and impact across publishers, platforms and screens in a privacy-safe way. Cross-media measurement covers video or text content, whether accessed on a browser, app, smart phone, tablet, computer or over the top device or TV set. This hybrid system is already live in the Netherlands where a complete picture of audience viewing is being delivered.
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privacy policy. 17 Sep 2020 WFA says it has cracked cross-media measurement. The organisation unveils a framework and a proposed solution, to be tested in the US and 4 Apr 2021 Last week, a world first was achieved by the Dutch media industry when it was announced that the first true cross-media audience 26 Feb 2021 audience measurement practitioners and announced Project Origin, the advertiser trade body's major cross-media measurement initiative. 16 Apr 2019 The project entails a full review of audience and cross-media measurement, and will see the IAB deliver a plan that encompasses measurement 12 Sep 2019 The MRC builds on the viewability standards to deliver cross-media measurement guidelines that will be key to driving digital-linear 25 Jun 2015 Measuring audiences across platforms – cross-media metrics explored at ESOMAR's recent seminar “Understanding Multi-Platform Media 8 Dec 2020 Nielsen is working on the Nielsen ONE, a new single, cross-media system that is meant to drive more comparable and comprehensive metrics 10 Nov 2020 A few weeks ago, the World Federation of Advertisers (WFA) released a statement and a technical proposal for a cross-media measurement 16 Sep 2020 The aim was to finally make real progress on tackling the basics of cross-media measurement, helping advertisers measure reach and 8 Dec 2020 The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross- The World Federation of Advertisers (WFA) has released a framework for cross- media measurement, what it calls the “holy grail” for marketers accompanied by a 20 Dec 2019 Accurate cross-platform media measurement standards, which arrived in autumn, are of keen interest to broadcast media and their advertising 20 Nov 2020 During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & Audio and Television 1 Apr 2019 Cross Media Measurement. Jeroen Verspeek from the BBC and Frans Kok from Holland talked about their Cross Media Measurement strategies.

As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to reveal its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement. WFA Readies Cross-Media Measurement Standard The goal is to stop showing people the same ad over and over again ANA president and CEO Bob Liodice calls cross-media measurement the "holy grail" for So Nielsen’s movement towards cross media measurement is being driven by a lot of technological advances internally; one platform, one data architecture, one panel, that’s the direction that we’re moving so that everything is consistent because the harmonization of all of that data, and then the de-duplication of all of that data, is the only way that you can get to that ultimate goal.
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12 Sep 2019 The MRC builds on the viewability standards to deliver cross-media measurement guidelines that will be key to driving digital-linear

Common definitions of contact and the willingness of advertisers 23 Sep 2019 a large amount of data about their consumers. The beauty of OTT cross-media measurement is that data can be accessed as per the demand. CIMM's initiatives are related to the goals of improving television measurement through return path data and cross-platform video measurement.

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Göran Bolin is Professor in Media & Communication Studies at Södertörn. Approaching the meaning of measurement in the digital everydaymore. by Julia Velkova and Audience Activity as Co-Production of Cross-Media Contentmore.

Those efforts coincide with a broader effort to improve media measurement among a growing number of media channels and “walled gardens” like social media and search platforms with their own data.

Function The SPM is an iris damper for measurement and adjustment of the air with centrally situated sealing rubber ball can close the entire cross-section.

– Vi är väldigt glada över att Google ansluter sig till Cross Media Measurement-initiativet även lokalt i … “Cross-media measurement is a generational opportunity and one of the hardest challenges that our industry has had to solve,” said Ben Jankowski, SVP, Global Media for Mastercard. “There are tough technology issues, but also a very real cultural shift that needs to happen that encourages broadcasters, platforms and marketers to work closely together to drive better productivity across 2020-09-16 Some of the world’s biggest brands, including Mastercard, Procter & Gamble and Unilever, have joined forces to launch a global initiative to build consensus on key principles for cross-media measurement.

Jane Clarke: Media and cross-media measurement is 19 Nov 2020 Given the rapidly changing cross-media measurement landscape, we are thrilled to have caught up with the Media Rating Council (MRC) to 10 Dec 2020 Consultancy giant Nielsen plans to update the way it measures TV ratings to better mirror audiences, who are consuming live and on-demand This chapter examines how cross-media and ROI measurement is critical for marketers contending with the Internet and increasingly fragmented traditional Cross-media measurement covers video or text content, whether accessed on a browser, app, smart phone, tablet, computer or over the top device or TV set. The Audience measurement across devices and platforms. MediaCell for Cross- Platform (MXP) helps media companies offering content across multiple media and Cross Media Measurement Project Site. Contribute to world-federation-of- advertisers/cross_media_measurement_project_site development by creating an FLUZO, an Audience Measurement Intelligence startup from Madrid, recently announced that it had raised €1.25m from Adara Ventures and Sabadell Venture 17 Sep 2020 WFA announces Cross Media Measurement Solution. The World Federation of Advertisers (WFA) has revealed that it has developed a dual cross 4 Nov 2020 Jankowski, senior vice president media at Mastercard and a project sponsor of the WFA cross media measurement initiative, said: “As global 5 days ago Nielsen and Twitter have announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into A single cross-media measurement is to be developed by Kantar and Ipsos. Lukas Blazek/Unsplash.